Strategic Internet Marketing Blog

If you are currently not using an up-sell in your sales process, then I guarantee that you are doing disservice to yourself and your customers/clients. Up-selling done right, can absolutely increase your VPC (Value Per Customer) and increase your profits as a result.

Lately, I’ve heard marketers talk about the disadvantages of up-selling. There is even a term floating around the Internet among marketers… “Up-Sell Hell”

The negative association with up-selling is a direct result of some marketers overdoing it, or up-selling the wrong way.

Two Common Up-Sell Mistakes:

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The type of Payment Offer you choose to have can skyrocket or almost kill your sales.

I’m not talking about Payment Method you accept.

Q: What is a Payment Method?

A: Payment method is the source that the money is going to come from in exchange for your product/service.

Example: Credit card, digital payment, check, money order, and cash options.

What I’m talking about is the Payment Offer you have in place.

Q: What is a Payment Offer?

A: Payment offer is

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Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:

1. Give people the ability to reprint your articles on their own website, in their electronic newsletter, in their e-zine, eBook, etc. However, they only can do this with only one condition… if they include your resource box and the option for article reprints at the end of each article. Doing this will insure that the people who read the reprinted article will be able to reprint it themselves and find out a little bit about the author of the article.

Q: What is a resource box?

A: Resource box is a snippet of text at the end of an article that let’s the reader know about the author of the article and the original source of the article. Usually, article authors put a link to the original article in the resource box.

2. Give people the (more…)

Urgency and Scarcity may not mean anything special to an average person, but in the “world of marketing,” they are some of the commonly used tools in the marketer’s took kit. You must create urgency and scarcity so that people buy your products/services sooner, tomorrow, today, and better yet… Right NOW.

The latter makes even more sense if you market your product/service on the Internet, because of one fact…

Painful FACT: Your visitors may not revisit your web site or see your sales letter ever again.

How do you get more buyers today?

You must use a (more…)

By now, chances are that you have thought of many different ways you could start a business online, and you’ve probably even thought of lots of different products or services that you could offer to consumers. Here we will discuss the products you can offer to consumers with respects to the pros and cons of each.

Physical products offer many advantages to the online business. You can offer detailed descriptions of the products you are selling, along with a gallery of pictures for those items.

Many online buyers like to browse through the selection of items on a website, and they are often tempted to by online simply because the costs of selling physical products online can be much lower than at a retail store.

And the customers you can attract online are from a much larger pool than you can find in any city.

On the flip side, physical products (more…)