Here are your 7 Direct Marketing Tips:
1. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard-earned money buying your product. For example, you could say, “Our product comes with a 90-day money-back guarantee!” Another example would be, “Don’t forget our product comes with a lifetime guarantee!”
2. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. For example, you could say, “This special edition will be limited to the first 500 who order!” Another example would be, “Order before (date) to get this limited version of our e-book!”
3. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc. For example, you could say, “It’s the easiest way to lose weight!” Another example would be, “It’s easy to order – just click here and fill out your information!”
4. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. For example, you could say, “Check the hundreds of testimonials we have received!” Another example would be, “All these testimonials below were given voluntarily without payment!”
5. Use the words “discount/sale” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get-one-free offers, etc. For example, you could say, “Get a 50% rebate if you order before (date)!” Another example would be, “Order before our buy-one-get-one- free sale ends!”
6. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. ” Free shipping with every order over $50!” Another example would be, “Order within the next 5 minutes to get 3 extra bonuses free!”
7. Use the words “you/your” in your ad. People want to know that you are talking to them. This will make them feel important and attract them to read the whole ad. For example, you could say, “You could be the winner in our next contest!” Another example would be, “You are experiencing the benefits already, aren’t you?”
This was the 19th issue of “7 Direct Marketing Tips”. Look out for the next issue of “7 Direct Marketing Tips.”
