Narek Gabrielyan | The Narek Gabrielyan Blog

Split Testing is Worthless, Unless…

Thursday, October 22, 2009

Whenever you want to improve something, you always have to test it against a slightly different version of the same thing. That’s what successful marketers do — they test, test and test again to get the best performing piece (advertising copy, sales copy, landing page, e-mail copy, etc.) to get the best results. The obvious truth [...]

How To Blog At The Speed Of Sound

Monday, October 19, 2009

Comments

Blogging, or writing in general, they come to some people very easily. However, not everyone is good at writing. It doesn’t mean they don’t have something to say, it simply means they somehow are having problem converting whatever they have to say into writing. Cover the thoughts inside their mind into letters, words, sentences and [...]

7 Direct Marketing Tips [#27]

Saturday, October 17, 2009

Comments

Here are your 7 Direct Marketing Tips: Give a money-back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back. You could also extend the guarantee’s time limit to 60 days, 3 months, 1 year, or a lifetime. Tell your readers [...]

WARNING: Affiliate Marketing May Be Illegal!

Friday, October 16, 2009

Comments

The affiliate marketing, the way we know it, is illegal. Unless you make some changes to your affiliate marketing promotions, you might have to pay $11,000 to the FTC. I will explain why in a second… “Since when,” you might ask. Since October 5, 2009 when US Federal Trade Commission changed some of their guidelines related to [...]

7 Direct Marketing Tips [#26]

Thursday, October 15, 2009

Comments

Here are your 7 Direct Marketing Tips: Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fishermen, target it toward fly fishermen. You could also use a price niche. You could offer different versions of your product at lower and higher prices. This will fit all people’s budgets. Test your advertising [...]

Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Wednesday, October 14, 2009

Comments

Let’s get back to the call between Paul Lemberg and Rich Schefren: A very important question to ask whenever you stumble upon an opportunity: “Is this going to move me in the direction that I want to go?” Rich Schefren says: Opportunist just says: How do I bring the next revenue stream. It may provide you with income, but [...]

Why Is Strategic Planning So Important In Internet Marketing?

Tuesday, October 13, 2009

Comments

A very important question to ask is: How much money do you want to make by doing what, by when? Less than a year ago, I listened to a call between Rich Schefren and Paul Lemberg. Both of them are extraordinary business coaches. While I was listening to the call, I made some notes… and today I [...]

7 Direct Marketing Tips [#25]

Friday, October 9, 2009

Comments

Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content. Create a positive online image. [...]

Ever Wonder Why They Leave Your Website?

Friday, October 9, 2009

Comments

Stop Wondering And Start Tracking! If the rate at which your website visitors leave is higher than your industry standard, you should find out the reason(s) why they leave so soon without diving deeper into your website. This is known as Bounce Rate. I bet you wan to know how to improve the bounce rate of your website… The lower [...]

Don’t Create Squeeze Pages Until You Read This

Thursday, October 8, 2009

Comments

You know that when you create squeeze pages (landing pages), one of the things you have to do is to make sure that the call to action (in this case call to subscribe or just enter information) is better be above the fold. [If you are building a squeeze page on Mac, this applies to you [...]