7 Direct Marketing Tips [#25]

direct-marketing-tips

Offer to write exclusive articles (that means you

only submit them to one place) for high traffic web

sites in exchange for a link back to your site. You

could also target high subscriber e-zines if they

include your resource box. These publishers will

publish them quicker because they will be the only

ones with this content.

Create a positive online image. Tell your visitors

about fundraisers you have sponsored or that you

donate a part of your profits to charity. For example,

you could say, “We regularly attend fundraisers and

donate about 10% of our profits to charities and

aid organizations.”

Improve your customer service on a regular basis.

Try out new technologies that make it easier to

communicate with your customers over the net. For

example, you could communicate with your

customers or visitors by phone, instant message, web

site messages, chat rooms, message boards, video

conferencing, fax, e-mail, etc.

Ask your customers what they would like to see

offered by your business in the future. This type of

information can boost your sales. For example, you

could find out they are interested in buying DVDs

from your business. You could contact a DVD

supplier and start selling them as back-end products.

Make sure your web host isn’t losing your sales.

If you get an e-mail from someone who told you

that they couldn’t access your site, it might be your

host. You should ask them what kind of tracking or

back-up system they use to make sure your web

site is always up and running for business.

Allow your visitors’ experience to be an enjoyable

one at your web site. Provide easy navigation, good

content, fast loading graphics, search options, etc.

You could offer online games that are related to

your web sites theme. You could offer prizes to the

high scorers too.

Keep changing or adding freebies to your web

site. If people see the same freebie in your ads they

will say to themselves, “Been there, done that”. For

example, you could introduce a new freebie every

month. People will revisit every month to get the

new freebie.

Here are your 7 Direct Marketing Tips:

1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content.

2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity. For example, you could say, “We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations.”

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net. For example, you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc.

4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales. For example, you could find out they are interested in buying DVDs from your business. You could contact a DVD supplier and start selling them as back-end products.

5. Make sure your web host isn’t losing your sales. If you get an e-mail from someone who told you that they couldn’t access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

6. Allow your visitors’ experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to thehigh scorers too.

7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, “Been there, done that”. For example, you could introduce a new freebie every month. People will revisit every month to get the new freebie.