Here are your 7 Direct Marketing Tips:

1. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do).

2. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn’t working, don’t be afraid to tweak it some.

3. Trade links only with (more…)

Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.

You can add these sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you’re selling.

1. As you keep reading this ad copy, you are feeling more and more compelled to experience all the benefits of our product.

2. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

3. After you read this short ad you will (more…)

Here are your 7 Direct Marketing Tips:

1. Make people feel safe when they order. Explain to them you won’t sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

2. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like “viral pre-sell marketing”.

3. Make your ad copy attractive. Your ad should (more…)

Here are your 7 Direct Marketing Tips:

1. Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For example, you could say, “Click Here To Increase Your Traffic By 120%!”

2. Give a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount,  buy-one-get-one-free discount, etc. For example, you could say, “Get 50% Off Our New Viral Marketing E-book! Click Here Now!”

3. Use a testimonial on your (more…)

Here are your 7 Direct Marketing Tips:

1. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For example, you could say, “Lose 20 Pounds In One Month!” Another example, “Make $200 In One Day!”

2. You could advertise a free offer on your banner ad. People love free things. The freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For example, you could say, “Free Business E-zine!” or “Free Garden Tips E-book!” or “Free 7 Lesson Investing Course!”

3. Keep people at your web site for as long as possible. Allow them (more…)

Here are your 7 Direct Marketing Tips:

1. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey you customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc.

2. Market yourself, as well as your product. You could write articles, e-books, do free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc.

3. Find new (more…)

Here are your 7 Direct Marketing Tips:

1. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard-earned money buying your product. For example, you could say, “Our product comes with a 90-day money-back guarantee!” Another example would be, “Don’t forget our product comes with a lifetime guarantee!”

2. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. For example, you could say, “This special edition will be limited to the first 500 who order!” Another example would be, “Order before (date) to get this limited version of our e-book!”

3. Use the word “easy/simple” in your ad. People want (more…)

Here are your 7 Direct Marketing Tips:

1. Use the word “important” in your ad. People do not want to miss important information that could affect their lives. People will stop and take notice. For example, your headline could read, “Important Warning!…” Another example could be, “Important! Stop And Take Notice!…”

2. Use the word “new” in your ad. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, “Learn a new revolutionary way to lose weight!”  Another example would be, “New! Just Released!…”

3. Show your prospects how much enthusiasm you have for your (more…)

Here are your 7 Direct Marketing Tips:

1. Use headlines and sub-headlines that are aimed directly at your audience. If you’re selling things to lawyers use a headline like, “Attention All Lawyers!” You could also use the products your target audience normally buy to get their attention. For example, “Warning! Don’t buy another coffee cup till you read this!”

2. Design your web site to be less confusing. Don’t use a lot of graphics, links or anything that takes away from your sales message. People will get frustrated and want to leave your web site if they get confused. People want (more…)

If you are currently not using an up-sell in your sales process, then I guarantee that you are doing disservice to yourself and your customers/clients. Up-selling done right, can absolutely increase your VPC (Value Per Customer) and increase your profits as a result.

Lately, I’ve heard marketers talk about the disadvantages of up-selling. There is even a term floating around the Internet among marketers… “Up-Sell Hell”

The negative association with up-selling is a direct result of some marketers overdoing it, or up-selling the wrong way.

Two Common Up-Sell Mistakes:

[warning]1. Too many up-sells: having the customer go through too many up-sells and down-sells before they complete the order.[/warning]

(more…)