7 Direct Marketing Tips [#25]

Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber e-zines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content. Create a positive online image. [...]

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Strategic Internet Marketing: 5 Ways to Choose an Internet-Friendly Market

By Cathy Goodwin, Ph.D. You saw a television program on The Zen of Office Organization. And on a table at Border’s, you saw a couple of hardcover books, all bright and new, on College Graduates Entering the Job Market. So will these topics help you pounce on your profits through an Internet marketing campaign? Maybe. But engrave this [...]

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Ebook Price and PISSED Customers (Part 3)

Several eBook Pricing and Marketing Strategies The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales [...]

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Ebook Price and PISSED Customers (Part 2)

What should I charge for my ideas? There are all different formulas and methods for determining the correct price for your ebook. Let’s begin with honing in on your ultimate goals. Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to [...]

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Ebook Price and PISSED Customers

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you [...]

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