Why Is Strategic Planning So Important In Internet Marketing? (Continued)

Let’s get back to the call between Paul Lemberg and Rich Schefren:

A very important question to ask whenever you stumble upon an opportunity:

“Is this going to move me in the direction that I want to go?”

Rich Schefren says:

Opportunist just says: How do I bring the next revenue stream. It may provide you with income, but it will not (less likely to) provide you with equity.

Strategy starts with goals

Opportunities are still fine, they can help you get to your goal, but strategy STARTS with a GOAL

Myth:

Even if you are very good at working smart, it doesn’t mean you don’t have to work HARD.

If you’re strategic enough, you can bypass work, but if you always act in an opportunistic way and not in a well thought out strategic way, then

you never get to that point where work comes optional. There are a lot of people who make a lot of money, but the day they stop making money is the day they stop working. When they stop working, they stop making money.

This is not the recipe of life of fulfillment

The key distinction between working hard and working smart is that you put thought into your work. Most of us just seek on the next opportunity that comes along and say: “Oh, that will add to my monthly income!” and we just jump on it without actually looking whether its going to drive us towards our main goal.

Strategy comes from inside out. This means that you’ve got a vision, you’ve got goals, and you focus all your action to get to your goal. That is what’s going to be the difference between working hard and working smart.

Working hard:

“I’m just going to do more”

“Oh, there is something. I can do that.”

“There is something else that I can do also.”

“Let’s do that and add to our bottom line.”

People are looking at the wrong place. They are looking at the outside as suppose to inside.